Launching the League.
In 2020 we launched the social channels for Call of Duty League. Little did we know there was a pandemic coming to turn the whole league on its head. We were able to pivot online as a league and take the CDL social handles to 1 million Twitter followers.
“Let’s Go!
We had to launch online play following the COVID protocols and the live events shutting down at Call of Duty League. I pitched and created this campaign across the whole league and used this promotional video to announce our return. We supplemented this with social videos from league talent and players.
CDL is back?
These videos are part of a social compilation about the league returning to play online. We reached out to the announcers and players with scripts to get the content we were hoping to push.
LA Home Series
This was a social promotional video we put out for the 2020 CDL Home Series event. Featured in the video are: Michael B. Jordan, King Bach and Kyle Kuzma.